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Terminology Reference
Enterprise Technology Glossary
Definitive reference guide for modern digital marketing, technical SEO, and cloud metrics terminology.
SEO Terminology
Mirashka Research
Oct 2026
Technical SEO (Search Engine Optimization)
The practice of optimizing website and server architecture to help search engine spiders crawl, interpret, and index pages seamlessly to maximize organic rankings.
Performance Marketing
Mirashka Research
Oct 2026
ROAS (Return on Ad Spend)
A key marketing metric that measures revenue generated for every rupee or dollar spent on advertising, calculated as (Revenue from Ads / Cost of Ads).
Web Engineering
Mirashka Research
Oct 2026
Core Web Vitals (LCP, INP, CLS)
Google's standardized metrics measuring real-world user experience for web page loading speed (LCP), responsiveness (INP), and visual stability (CLS).
Analytics & UX
Mirashka Research
Oct 2026
CRO (Conversion Rate Optimization)
The systematic process of increasing the percentage of website visitors who complete a desired action, such as purchasing a product or submitting a lead form.
Paid Advertising
Mirashka Research
Oct 2026
Performance Max (Google PMax)
Google's automated, goal-based campaign type that buys ads across YouTube, Display, Search, Discover, Gmail, and Google Maps from a single campaign.
Brand Strategy
Mirashka Research
Oct 2026
ORM (Online Reputation Management)
The practice of monitoring, shaping, and defending public perception of an individual or brand across search engines, social media, and digital review platforms.
Web Development
Mirashka Research
Oct 2026
Headless CMS Architecture
A back-end-only content management system that acts as a content repository, separating content creation from frontend presentation via REST or GraphQL APIs.
Tracking & Analytics
Mirashka Research
Oct 2026
Meta Conversions API (CAPI)
A server-to-server connection that transmits web marketing events directly from an advertiser's server to Meta, bypassing browser ad-blockers and cookie restrictions.
Mobile Marketing
Mirashka Research
Oct 2026
ASO (App Store Optimization)
The process of improving mobile app visibility in app stores (Google Play and Apple App Store) and boosting conversion rates to drive organic app installs.
B2B Marketing
Mirashka Research
Oct 2026
ABM (Account-Based Marketing)
A focused B2B growth strategy where marketing and sales teams collaborate to target high-value target enterprise accounts as individual bespoke markets.
Enterprise Consultation
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