150-Point E-Commerce UX & Conversion Rate Audit Runbook
Most e-commerce stores leak revenue through dozens of minor friction points that go unnoticed by internal marketing teams. This exhaustive 150-point audit checklist covers navigation clarity, search experience, product detail persuasion, cart flyouts, and payment reassurance.
1. Mobile Navigation & Smart Search Autocomplete
Audit search bars for typo tolerance, recent search history, visual product thumbnails in dropdowns, and clear category filtering that guides shoppers to products in under 3 taps.
2. Product Detail Page (PDP) Trust Architecture
Verify clear price transparency (including taxes), estimated delivery date calculators based on pincode/zip, authentic photo/video customer reviews, and clear return policy badges.
3. Cart & Checkout Velocity Optimization
Implement slide-out cart drawers with free shipping threshold progress bars, pre-applied coupon discount selectors, and guest checkout options that do not force account registration.
Mirashka Strategic Takeaways
- Eliminate Forced Logins: Always offer guest checkout to prevent users from abandoning carts at the signup wall.
- Pincode Delivery Checkers: Display exact delivery dates directly on product pages to resolve shipping anxiety.
- Free Shipping Progress Bar: Show dynamic cart progress indicators encouraging shoppers to add items to hit free shipping thresholds.
