Viral Social Media Campaign & Modern Retail Expansion
An innovative health snack brand needed to generate explosive consumer awareness to secure distribution shelf space in national supermarket chains. Mirashka produced scroll-stopping 3D motion graphic product reels and orchestrated micro-influencer taste tests that went viral on Instagram and YouTube.
1. Dynamic 3D Motion Graphics & Product Exploders
Created cinematic 3D product animations showcasing healthy ingredients in dynamic, explosive visual sequences that stopped viewers mid-scroll.
2. Authentic Micro-Creator Tastemakers
Collaborated with 150+ fitness and lifestyle micro-influencers who created organic taste-test videos, driving viral UGC buzz across social feeds.
3. Offline Retail Demand Pull
Massive consumer demand prompted supermarket retail buyers (Nature's Basket, Reliance Retail, Blinkit) to stock the brand across 1,200+ outlets within 90 days.
Mirashka Strategic Takeaways
- Visual Appetite Appeal: Use dynamic 3D motion design to highlight fresh ingredients and premium texture.
- Micro-Influencer Scaling: Partner with genuine niche creators to generate authentic consumer buzz.
- Drive Offline Distribution: Leverage strong digital consumer pull to negotiate prime supermarket shelf placement.
