EdTech Enrollment Acceleration & Acquisition Cost Optimization
An online education platform was burning significant venture capital on expensive Google and Facebook ads with dwindling returns. Mirashka redesigned their acquisition funnel around interactive career assessment quizzes, slashing customer acquisition cost by 85% while boosting student enrollments.
CAC Reduction
-85%
Cost per paid student enrollment
Total Students Enrolled
65,000+
Across certified career courses
Quiz Completion Rate
72.4%
High-engagement lead capture
1. Interactive Quiz Funnel Architecture
Replaced static form landing pages with a 2-minute interactive career readiness assessment that engaged students and captured detailed learning goals.
2. Dynamic Meta Creative Retargeting
Retargeted quiz completers with student video testimonials and faculty masterclass teasers, increasing trial course registrations by 240%.
3. Automated WhatsApp Admissions Nurturing
Integrated automated WhatsApp reminders for upcoming masterclasses and scholarship deadlines, driving a 42% attendance rate.
Mirashka Strategic Takeaways
- Interactive Lead Magnets: Quizzes and diagnostic tools convert 3x better than generic brochure downloads.
- Retarget with Social Proof: Showcase real student success stories to overcome prospective enrollment hesitation.
- WhatsApp Event Reminders: Use automated WhatsApp alerts to ensure high webinar and masterclass attendance.
