FinTech Mobile App Acquisition & App Store Optimization Case Study
A neo-banking and payments app needed to scale user acquisition rapidly ahead of a major funding milestone. Mirashka optimized app store keywords, localized store screenshots, and ran high-performance programmatic install ads, surpassing 1 million downloads at record low acquisition costs.
1. App Store Optimization (ASO) Overhaul
Optimized app title, subtitle, and keyword fields across English and regional languages, climbing to #3 in finance search rankings for major search keywords.
2. Programmatic Mobile Ad Networking
Executed high-converting video install campaigns across Google App Campaigns, Meta Ads, and OEM mobile networks (Xiaomi, Samsung) delivering installs below ₹25 CPI.
3. Frictionless KYC Onboarding Funnel
Redesigned registration flow with auto-OTP detection and DigiLocker instant verification, increasing account activation rate from 42% to 81%.
Mirashka Strategic Takeaways
- Organic ASO Foundation: Strong keyword optimization lowers blended acquisition cost across all paid channels.
- Frictionless Onboarding: Simplify signup to under 60 seconds to prevent install-to-registration drop-off.
- OEM Ad Networks: Leverage device manufacturer ad placements for cost-effective Android app scaling.
