High-Ticket Real Estate Acquisition & Site Visit Acceleration
A premier luxury real estate developer needed to launch their flagship ₹180 Crore ultra-luxury villa project. Mirashka designed an exclusive HNI digital acquisition campaign targeting affluent corporate hubs, delivering verified site visits that resulted in a complete 45-day inventory sellout.
1. Hyperlocal HNI Audience Geofencing
Geofenced premier airport lounges, high-end business districts, and exclusive residential corridors with cinematic video walk-through ads.
2. Immersive 3D Interactive Virtual Tours
Engineered high-speed landing pages featuring 360-degree interactive floor plans and drone property views that allowed buyers to inspect architectural layouts remotely.
3. Dedicated Lead Qualification Desk
Integrated automated CRM workflows and instant WhatsApp brochure dispatch, pre-qualifying buyer budgets before scheduling private site visits.
Mirashka Strategic Takeaways
- Geofence Affluence: Focus ad spend on specific geographical pockets where target buyers live and work.
- Immersive Visuals: Use cinematic 3D tours to create emotional desire before in-person site visits.
- Instant Qualification: Pre-screen buyer budget expectations to maximize sales rep closing productivity.
