D2C E-Commerce Growth & Omnichannel Ad Scaling Case Study
A modern lifestyle apparel brand partnered with Mirashka to break past an initial growth plateau. By redesigning their mobile storefront for sub-second speed, setting up server-side Meta Conversions API tracking, and scaling creative video ads, we transformed their business into a ₹5 Crore annual brand.
1. Custom Headless Shopify Experience
Replaced an off-the-shelf sluggish theme with a bespoke lightweight theme achieving a 98 Mobile Speed score, dropping cart abandonment by 32%.
2. Dynamic Video Creative Engine
Scripted, shot, and animated 40+ user-generated content (UGC) video ads focusing on product durability and unboxing excitement, which scaled to over 10,000 monthly orders.
3. Customer Retention & Repeat Engine
Automated WhatsApp post-delivery notifications, VIP customer discounts, and personalized email replenishment flows that generated 28% of total monthly sales with zero ad spend.
Mirashka Strategic Takeaways
- Mobile Speed First: Fast mobile checkout directly fuels higher ad conversion rates.
- Creative Diversity: Rotate video creative angles weekly to maintain low acquisition costs.
- Post-Purchase Automation: Build automated repeat purchase funnels to maximize customer lifetime value.
