Mirashka partners with India’s CXOs & founders to build measurable visibility, award-winning narratives and thought leadership that aligns with business growth.
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Liv India Group (Lords of Detailing & Speed Car Wash)
Reigniting Sales Performance for Liv India Group
Client Overview
Liv India Group (Lords of Detailing & Speed Car Wash)
Liv India Group, a leader in automotive detailing and car care, operates renowned brands like Lords of Detailing and Speed Car Wash across India. Despite strong brand equity, their seven-person sales team was underperforming, leading to stagnant revenue growth. With expansion goals set for the next fiscal year, they needed to transform the sales team into a proactive, high-energy force capable of driving lead conversions, franchise sales, and corporate partnerships.
Industry: Automotive Aftercare & Car Detailing Services
Reach: 42% sales productivity increase
The Challenge
What Problem Needed to be Solved
- Complacency & Low Motivation: The team lacked urgency, ownership, and hunger to hit targets.
- No Clear KPIs: No quarterly or individual performance metrics aligned to business goals.
- Disconnected Management: Infrequent performance reviews and no structured feedback loops.
- Lack of Process Clarity: No weekly activity reporting, sales funnel visibility, or consistent CRM usage.
- No Incentive Structure: No reward mechanism for high performers.
- Training Gaps: Team not equipped with updated sales scripts and objection-handling techniques.
Challenge
Reach: 42% sales productivity increase
Our Approach
Solution & Strategy
01
Solution
Mirashka designed and implemented a 360° Sales Performance Transformation Program aligned with revenue targets and long-term sales culture enhancement.
- Defining Smart KPIs: Individual and team KPIs aligned with revenue, franchise onboarding, and B2B partnership goals.
- Weekly Sales Pulse Meetings: Structured huddles to review performance and pipeline movement.
- One-to-One Performance Coaching: Biweekly review sessions with personalized feedback and skill development.
- Activity Tracking & CRM Discipline: Simplified weekly activity reports linked to CRM data.
- Dynamic Incentive Framework: Performance-based incentives rewarding individual and team excellence.
- Training & Roleplay Labs: Product knowledge, consultative selling, and customer profiling workshops.
- Management Alignment: Trained sales managers as coaches with data-driven discussions.
02
Strategy
Mirashka embedded a culture of accountability, process discipline, and proactive selling—positioning Liv India's sales team as a growth engine for aggressive expansion plans.
Proven Impact
Results & Impact
Real Results from Strategy, Storytelling & Media Excellence
- Sales Productivity Increased by 42% with clearer KPIs and stronger management connection.
- Quarterly Sales Target Exceeded by 28% in the first quarter post-intervention.
- Franchise Inquiry Conversion Improved by 36% with better scripts and consultative selling.
- Team Motivation Score Jumped by 60% post-incentive launch.
- Process Standardization Achieved with mandatory, streamlined CRM usage.
- Stronger Sales Culture Embedded through coaching and leadership involvement.
42% sales productivity increase. 28% above quarterly target. 36% better franchise conversions. 60% motivation score jump. CRM and sales culture standardized.
Looking to transform your sales team from stagnant to unstoppable? Let Mirashka do for your business what we did for Liv India Group.
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