Reigniting Sales Performance for Liv India Group
Transforming Sales Strategies to Enhance Performance, Boost Revenue, and Sustain Business Growth for Liv India Group
Case Details
(Parent Company of Lords of Detailing & Speed Car Wash)
Start Day: 16/03/2014
Tags: Marketing,Automotive Aftercare, Car Detailing Services
Project Duration: 11 Years
Client Website: Lordsofdetailing.com
speedcarwash.com
livindiagroup.com
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Background
Liv India Group, a leader in the automotive detailing and car care sector, operates renowned brands like Lords of Detailing and Speed Car Wash across India. Despite having strong brand equity and a proven business model, the company’s seven-person sales team was underperforming, leading to stagnant revenue growth across key territories.
With expansion goals set for the next fiscal year, it was critical to transform the sales team into a proactive, high-energy force capable of driving lead conversions, franchise sales, and corporate partnerships.
Business Challenge
The sales team’s productivity had flatlined. Key challenges identified included:
Data Analysis Chart
Mirashka’s Customized Solution
Mirashka partnered with Liv India Group to design and implement a 360° Sales Performance Transformation Program, aligned with both short-term revenue targets and long-term sales culture enhancement.
- Product knowledge refreshers for evolving detailing & car care solutions.
- Advanced sales techniques like consultative selling, cross-selling, and objection handling.
- Customer profiling workshops to understand different customer personas (retail, fleet, franchise prospects).
Customer Reviews of the Case
Results Delivered
📊Sales Productivity Increased by 42%
With clearer KPIs and stronger management connection, each salesperson demonstrated higher ownership and sharper focus.
🎯Quarterly Sales Target Exceeded by 28%
With improved tracking, coaching, and real-time reporting, the team not only achieved but exceeded their target in the first quarter post-intervention.
🤝Franchise Inquiry Conversion Rate Improved by 36%
With better sales scripts and consultative selling techniques, the team significantly improved franchise prospect conversions.
🏆Team Motivation Score Jumped by 60%
Post-incentive launch, the team reported higher job satisfaction, with individual recognitions becoming a regular morale booster.
📑Process Standardization Achieved
CRM usage became mandatory and streamlined, with all follow-ups and lead updates logged, resulting in clear sales funnel visibility for leadership.
🚀Stronger Sales Culture Embedded
With regular coaching, peer-to-peer learning, and active leadership involvement, Liv India now fosters a high-performance sales culture ready to support its aggressive expansion plans.
Customer Reviews of the Case
Conclusion
Mirashka’s sales transformation program didn’t just fix short-term performance—it embedded a culture of accountability, process discipline, and proactive selling, positioning Liv India’s sales team to become a growth engine for future success.