Fast-Tracking Talent Success for a Rapidly Scaling EdTech Innovator

Strategic HR Solutions to Accelerate Workforce Development and Sustain Growth in a High-Growth EdTech Company

Case Details

Clients: Early-Stage Education Technology Start-Up

Start Day: 13/01/2024

Tags: Marketing, Online Learning

Project Duration: 9 Month

Client Website: Pixelartteams.com

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Background

A dynamic online learning start-up built VLearn360, a proprietary real-time interactive learning platform, designed to enhance virtual education experiences for students across India. Despite securing significant funding from angel investors, the start-up faced persistent hiring challenges, especially for permanent roles across technology, content development, sales, and student support teams.

As they prepared for rapid national expansion, they urgently required an agile, experienced HR partner—a partner who could streamline their entire recruitment process, establish standardized hiring frameworks, and reduce their over-reliance on fragmented external recruitment vendors.

Business Challenge

The company’s challenges spanned across multiple HR functions:
No Central Talent Acquisition Team: Each department handled hiring independently, causing inconsistencies and delays.
Process Fragmentation: No unified recruitment policy or standardized interview process existed, creating confusion and duplicate efforts.
Heavy Reliance on Agencies: Nearly 65% of hiring was outsourced to multiple uncoordinated agencies, driving up costs.
Under-Resourced HR Function: The internal talent acquisition team was operating at just 30% of required capacity.
Urgent Hiring Needs: The business needed to hire 120+ professionals within 90 days to meet new product launches and regional expansion goals.

Data Analysis Chart

Mirashka’s Customized Solution

Mirashka stepped in as the exclusive Recruitment Process Outsourcing (RPO) partner, providing a comprehensive hiring transformation strategy that included:

Central Talent Hub: Mirashka became the single-window HR partner for hiring across all verticals—tech, sales, operations, content, and support.
Standardized Process Implementation: Developed and rolled out consistent hiring workflows, from job requisition to onboarding, ensuring clear accountability and faster decision-making.
Cost-Effective Bulk Hiring: Applied bulk hiring strategies for sales and support roles, cutting average cost-per-hire by 38%.
Real-Time Performance Reporting: Established custom dashboards to track time-to-fill, sourcing channel efficiency, and offer acceptance rates—allowing proactive course correction.
Employer Branding Support: Refined their employer brand messaging, ensuring candidates saw the organization as a career accelerator, not just another start-up.
Vendor Rationalization: Introduced a Vendor Scorecard System, reducing dependency on underperforming agencies and increasing direct sourcing by 50%.

Customer Reviews of the Case

Results Delivered

💼120 positions closed in 83 days, spanning:

Technology: Full-stack developers, UI/UX designers, and QA specialists
Content & Academics: Curriculum developers, subject matter experts, and video content producers
Sales & Student Success: Regional sales managers, admissions counselors, and student engagement executives

💰 42% reduction in recruitment costs by replacing scattered agency spend with a centralized, managed RPO model.

📉 External vendor dependency reduced from 65% to 22%, significantly enhancing hiring control and cost efficiency. 

📊 Time-to-Hire reduced from 42 days to 17 days for high-priority roles.

🌟 Employer Brand Boost: Improved candidate experience directly led to a 34% jump in offer acceptance rates.

📋 Process Standardization: Created a central hiring playbook aligned to business goals, ensuring smoother recruitment for future scaling.

Customer Reviews of the Case

Conclusion

Mirashka didn’t just fill vacancies—we built a scalable talent engine for the client, turning fragmented hiring into a cost-efficient, transparent, and future-ready process.

By delivering agility, expertise, and structure, Mirashka empowered this fast-growing EdTech innovator to achieve their aggressive growth goals while maintaining high-quality hiring standards and an enhanced employer brand.

Looking to build your workforce with speed, cost efficiency, and quality? Let Mirashka design your hiring success story too.
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